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    ANALYTICS STRATEGY: creating a roadmap for success

    Companies in the capital and commodity markets are looking at analytics for opportunities to improve revenue and cost savings. Yet, many firms are struggling to develop a comprehensive, cohesive and sustainable analytics strategy to support their uses. In this article, Rashed Haq introduces the key components of an analytics strategy and how to use it to develop a strategic roadmap. According to Forrester, analytics is the top priority in terms of investment in business applications for firms, up from the fourth priority in 2010. Their survey of almost 1,100 companies shows that 49% of firms have near-term plans to adopt [...]